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La Ruta de la tapa increases sales by 18.8% over the previous edition (26/04/2017)

Café Casino, with "Ran Rin de las Boticarias", and the "Chips for me" pub, have won the IX Route of the Cover and the Cocktail of Cehegín, held between January 28 and February 26 last And this morning the mayor, José Rafael Rocamora, the Councilor for Commerce and Tourism, Ana María Molina, and the President of the Hotel Management Board, Ángel Ramírez, have taken stock of this morning.

With a total of 106,414 drinks sold, sum of 98,668 tapas and 7,750 cocktails, this edition of the route has seen increase sales compared to last year by 18.81%, which, as explained by the Mayor Of Cehegín, "makes this Route of the Cover as one of the main tourist values ​​of the locality", who added that it is "a very profitable event that we have had to reinvent and renew together with the hoteliers and professionals so that our Gastronomy has that differentiating mark with other localities. "

It has also been explained that the tapas and cocktails sold have meant an income of 266,035 euros for establishments.

To this must be added all the drinks made in the bars outside the official tapas that participated in the contest.

The Mayor, in this sense explained that "not only is the money raised in each place for the people who run it, but for the entire population because, with tourism, we all win in the future"

The Minister of Tourism, Ana Maria Molina, recalled that "Cehegín City Council, together with the Trade and Hotel Association, have promoted this Route of the Tapa to become a Fair of Gastronomy, Culture and Tourism, During the course of the event, a series of complementary activities were organized, such as three courses on oenology, nine concerts in the street, fifteen musical and traveling theater performances, a special celebration of the Cehegín Cultural series of conferences, Three lectures on gastronomy, as well as other support and promotion activities such as "En la RutaCocina ...", in which representatives of the municipal political groups cooked live, as well as the creation of the website rutadelatapa.info/ and its maximum dissemination in Social workers "

"All this has meant, has continued to comment the councilor, an increase in tourist visits during the route compared to other years, as well as a massive presence in the media, such as 175,000 unique impacts through Factbook, the presence of thirty Regional media and national blog entries specialized in gastronomy "

For his part, Ángel Ramírez, has been satisfied with the promotion of the municipality that supposes this route, as well as the sales made, underlining the economic incentive that this activity implies for the hotel industry in a few weeks usually with few sales.

Finally, they have announced the winners of the different sweepstakes, which have been as follows:

Height in Quintos Estrella de Levante: Andrés Sánchez López

Height in Wines of the Bodegas Carreño: Alberto Fuentes Monserrate

Height in Coca-Cola products: Raquel Rodríguez Sánchez

A weekend for two with breakfast included in the apartment "El Mesoncico": José Antonio Zamora Calvo.

Source: Ayuntamiento de Cehegín

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